How much does Luma cost?
As of Oct 16, 2026, Luma lists Plus ($30/mo), Plus ($300), Pro ($90/mo), Pro ($900), Ultra ($300/mo), and Ultra ($3000).
Video · Luma AI
Luma
Dream Machine video plans and credit packs.
Current plans
Captured Oct 16, 2026 · 6 currency amounts
| Plan | Price text | Billing |
|---|---|---|
| Plus | $30 /month | /month |
| Plus | $300 billed yearly | — |
| Pro | $90 /month | /month |
| Pro | $900 billed yearly | — |
| Ultra | $300 /month | /month |
| Ultra | $3,000 billed yearly | — |
Lines taken from the page
- $30 /month
- $300 billed yearly
- $90 /month
- $900 billed yearly
- $300 /month
- $3,000 billed yearly
Source: https://lumalabs.ai/pricing
Questions people ask
Is there a free Luma plan?
No $0 plan was in the Oct 16, 2026 capture.
When did Luma last change its price?
No cited Luma price change is in the log.
Price history
No dated pricing change for Luma is in the seed log. That is not a claim that the price never moved. The current extract is from Oct 16, 2026.
Alternatives
Three other video tools on this desk. The placeholder affiliate link is labeled because AI Price Watch has no commercial relationship with these vendors.
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<a href="https://ai-price-watch.pages.dev/tool/luma/"><img src="https://ai-price-watch.pages.dev/badge/luma.svg" alt="Price tracked by AI Price Watch · Luma from $30/mo"></a>